Director, Marketing

What we’re looking for

You will be responsible for the holistic marketing strategy and execution and work with Product, Developers, Design, and Sales/BD teams to drive the launch and adoption of products globally. For the right person, an opportunity to build out and lead the team.

Responsibilities

  • Define and execute a holistic marketing strategy
  • Develop the story and strategy for our brand and online presence
  • Develop product positioning and messaging informed by user research and product understanding
  • Engage our community by creating content, talking regularly to users, and advocating for our user base
  • Manage all aspects of product launches, from messaging to press to social media
  • Develop actionable, data-driven insights to drive product and marketing strategy

Requirements

  • 12+ years of experience leading Marketing for a startup company
  • 5+ years of relevant experience in Marketing and Product Marketing
  • Experience successfully developing, executing, and managing a product marketing strategy
  • Experience planning and rolling out large-scale marketing campaigns, and the ability to identify and drive improvements using a data-driven approach
  • Experience in market research, messaging, positioning, and branding
  • Ability to create content and a content strategy
  • Powerful storyteller: written, verbal, and visual
  • Experience with brand marketing, PR/comms, and social media is a plus

How to Apply

Does this role sound like a good fit? Email us at atb.finance and include the following:

  • The role’s title in your subject line.
  • Your CV.
  • Send along links that best showcase the relevant things you’ve built and done if any.
+852 95061773
(10am - 05 pm)